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Synvas Technologies
Case study · Telecoms · 2026

Launched 3 new VAS revenue streams on a single integration layer.

A regional MNO needed to launch agricultural advisory, financial wellness and SME credit-scoring VAS in eight months — with billing, USSD, SMS, fraud and CRM all needing to talk to each other.

Telecoms operations team on the network floor
0systems integrated
+0%ARPU lift on opt-in users
0ms p95 service response
The brief

Where A regional mobile network operator started.

A regional MNO with 14M subscribers had three new VAS products in the roadmap and a competing operator launching equivalent products in 6 months. Their integration layer was a hand-rolled bus that took 6+ weeks per new connector.

The challenge

The five things in the way.

  • 01

    Connector backlog of 8 weeks blocked product launches

  • 02

    No real-time fraud signals — losses showing up in monthly settlement

  • 03

    Subscriber view fragmented across 4 systems for support agents

  • 04

    No clean way to A/B test new VAS pricing

  • 05

    Regulatory reporting was a 4-day exercise per month

The approach

How we framed the work.

  • Audited the existing bus and identified the 7 highest-leverage connectors
  • Replaced with an event-driven core (Kafka + a connector framework)
  • Built a subscriber-360 service consumed by support, fraud and product teams alike
  • Shipped VAS launches in parallel rather than serially
What we built

Four components, sequenced over the engagement.

Component 01

Event-driven Core

Kafka-based bus with idempotent retry semantics and a per-connector dead-letter queue.

Component 02

Connector Framework

A reusable scaffold so new connectors take 3 days, not 3 weeks.

Component 03

Subscriber-360

Real-time aggregated view of every subscriber across CRM, billing, USSD, support, and fraud.

Component 04

Fraud Signals

Sub-100ms scoring at the connector edge, with heavier analysis routed to the warehouse.

Outcomes

What landed for the business.

  • 0114 systems integrated in 8 months — 3 of them new connectors built in under a week each
  • 02+8.4% ARPU on subscribers who opted into any of the 3 new VAS
  • 03< 90ms p95 response for the subscriber-360 service
  • 04Fraud losses cut by 41% in the first quarter
  • 05Regulatory reporting now generated in 5 minutes

"Three product launches we thought would take 18 months landed in 8 — same team, but suddenly the systems weren’t fighting us."

Head of VAS, regional MNO

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